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Ascenda Partners is a Chicago-based company that uses venture capital from investors to acquire companies and merge their strengths and industries into stronger entities. As a new start-up, they needed to have a name and a brand to represent them as they began their business. I was part of a team responsible for generating a long list of potential names, and Ascenda was one of the names I arrived at on my own. Once the name was selected, I designed the logo lock-up as well as a full stationery set. The identity reflects their business objectives, representing simultaneously an apex while merging parts into a stronger whole.
Client: Ascenda Partners
Date published: May 2007
Role: Design
Studio: 15 letters inc.
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