matthew.d.mercer, visual thinker

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Atlantis Events is the leading online gay cruise travel agency. When I began working on a redesign of their website, it became apparent that Atlantis wanted to use photography at the forefront of the presentation, with the emphasis of the site describing visually and verbally what the Atlantis cruising experience is all about. Their original site was outdated and had been appended to and tacked on for some time, with no clear consistency in its navigation or page structure. There were clearly areas that needed improvement, not only in terms of improving how the company presents itself to its audience, but also in making the website significantly more usable. What the redesign does especially well is dividing trip information into discreet, separate pages, so content is easy to find and the user doesn't feel overwhelmed. Consistent throughout all of this is a clear navigation and a rich use of photography, Flash, and video to convey the gay cruise experience. The entire site is powered by a back-end tool which allows Atlantis to update pricing, availability, and descriptions easily, as well as a permutation for travel agents which includes its own separate, private content.

Client: Atlantis Events, Inc.
Date published: Summer 2007
Role: Information Architecture & Design
Studio: 15 letters inc.

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Creative director: Mark Rattin
Account director: Bridgett Niekamp
Project managers: John Thurlow & Lisa Howard
IA & design: Matthew Mercer
Flash technologist: Alberto Parera
Database developer: Rich Hanson
Copywriter: Amy Dunlap
Graphic production: Andrew Heidgerken
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MyIdealBeach.com