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Beckoning is the personal brand of an art and craftmaker in Ohio. The goal of the logo was to convey both a clean and whimsical spirit that didn't appear too attached to any one medium or style. Her wares vary from clothing accessories to gift cards and stationery, so it was more important to get across the overall spirit of the brand rather than limit the perception of the brand to a specific style or type of object.
Client: Beckoning
Date published: Winter 2005
Role: Design
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