matthew.d.mercer, visual thinker

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In an effort to expand its presence in the online marketplace, Hostway unrolled a new suite of internet marketing services in the spring of 2006, including Pay Per Click Advertising, Local Search Business Profiles, and a template-based Web design program. HostwayKnows.com was the online portion of a cross-media campaign to get the word out about these services. The over-arching strategy was to communicate, through slick and sophisticated design, that Hostway is an authority to be trusted when it comes to marketing businesses online. This highly interactive site was based around a promotion in which Hostway gave away $12,000 in free PPC advertising, in addition to a $100 incentive savings offer for signing up. Participants could either by visiting the home page, taking a short quiz (preceded by an animated story), playing 1 of 2 games, or submitting a drawing to the online gallery. Each section of the site aligns with a service offered by Hostway, be it targeted advertising, increased customer conversion, or strengthening businesses' identity.

Client: Hostway Corporation
Date completed: October 2006
Role: Information Architecture, Art Direction, Design & Music
Studio: 15 letters inc.

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Creative director: Mark Rattin
IA & design: Matthew Mercer
Flash game developer: John W Fisher II
Flash shell developer: David Wang
Flash animator: Alberto Parera
Copywriter: Greg Rolnick
Database developer: Rich Hanson
Illustrator: Don Wilson
Project manager: John Thurlow
Music & sound: Matthew Mercer
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