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Inspiration Corporation is the corporate umbrella of 3 separate non-profit food service organizations: Inspiration Cafe, The Living Room Cafe, and Cafe Too. As a whole, they work toward bettering the homeless population of Chicago by providing recovery programs and hands-on training in the food service industry. When the 3 cafes merged, they wanted to rebrand themselves as a well-managed, established organization. The logotype speaks to the inspirational spark, that bright burst of motivation that is required on behalf of everyone involved to help Cafe residents make the transition from homelessness to the working world.
Client: Inspiration Corporation
Date published: Spring 2003
Role: Design
Studio: Otherwise Incorporated
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