Part of JARC's comprehensive rebranding was a long overdue redesign of its website. The previous generation of the JARC site was not only dramatically outdated in terms of content, but it also proved quite difficult to use, especially considering its core audience. JARC works to ensure economic self-sufficiency for lower-income adults and families by offering workforce training in technical trades and strengthening the economy through local businesses. The site provides essential information such as organization background, contact information, and content about specific programs and schedules. The site also incorporates several elements of the new brand, with a prominence placed on the geometry of the new logo, bold color as a wayfinding element, and a site that is clearly organized and quick-loading (since many of the people visiting the site may be on dial-up or slower connections). All of the photography is of past or current students, volunteers, and staff.
Client: Jane Addams Resource Corporation
Date completed: September 2005
Role: Information Architecture & Design
Studio: 15 letters inc.
Creative director: Mark Rattin
Project manager: Ann Rattin
IA & design: Matthew Mercer
Lead developer: Rich Hanson
Copywriter: Amy Dunlap
Graphic production: Andrew Heidgerken
Additional HTML production: Petar Canic Click to hide details
