Having used only typography for the previous year of the festival, I wanted to use photography of people in the 2005 materials. It was a bit of a challenge mostly because of the difficulty in representing different types of people equally, since it is an international festival for both a lesbian and gay audience. The solution was to bring in several couples, each photographed in a kiss -- the key was to have the kiss as natural as possible and to avoid it seeming too sexualized or too staged. The festival has several different materials for promotion, so different portraits were used in different pieces of the materials to create a more diverse whole. I designed materials for every aspect of the festival, ranging from two different 11"x17" posters, a broadsheet newsprint schedule, a 56-page program, festival passes, 3 promotional postcards and over a dozen different ads both 1- and 4-color.

Client: Reeling / Chicago Filmmakers
Date completed: September 2005
Role: Project Management, Art Direction & Design
Studio: 15 letters inc.
 
Related projects:
Reeling Identity
Reeling 2004 Print Collateral
Reeling 2005 Web Site