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The Chicago Lesbian & Gay International Film Festival is the second longest-running festival of its kind. The organization's identity was a full-color logo that didn't always lend itself to different uses and was based around the rainbow as an easy identifier. I wanted to distill the festival into something that was equally accessible but more iconic and bold. Both the pink triangle and the frame of film are somewhat typical icons but in its combination, it seemed appropriate and striking.
Client: Reeling / Chicago Filmmakers
Date published: Summer 2004
Role: Design
Studio: 15 letters inc.
Related projects:
Reeling 2004 Print Collateral
Reeling 2005 Print Collateral
Reeling 2005 Web Site
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