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Lights, Cameras, Constellation!

As a part of its relaunch, TV Guide wanted to emphasize its role in the entertainment world as a content provider rather than merely a listings aggregator. Lights, Cameras, Constellations! was developed as a virtual six degrees of separation, allowing users to find out how various celebrities are connected to one another via film and television appearances. It used all of the content already available on the TV Guide web site as a way to show through rich, interactive media just how much they have to offer in terms of content. It also helped present TV Guide with more spirit and personality than that with which their brand was previously associated; it was a direction they were interested in moving towards.

Client: TV Guide
Date published: Spring 2007
Role: Design & Sound
Studio: 15 letters inc.
 
Creative director: Mark Rattin
IA & design: Matthew Mercer
Programming & database developer: Rich Hanson
Flash developer: John W Fisher II
Project coordinator: Caroline Casey
Graphic production: Andrew Heidgerken
Copywriter: Greg Rolnick
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